2015 Trends Shaping Point Of Sale

January 11, 2015

2015 Trends Shaping Point Of Sale

There are three trends that will shape point-of-sale as we know it for small- and medium-sized merchants in 2015. What do you need to be aware of as a small business?

The migration to EMV readers. Ahead of the liability shift coming in October of this year, U.S. retailers (small and large) will begin migrating to card readers that support chip and pin or EMV (Europay, MasterCard and Visa). This, of course, will necessitate a switch in not only the devices merchants use, but also the hardware that supports it. There are two primary options available to merchants: an EMV reader that plugs into a port on a mobile tablet device or an external, customer-facing device.

The use of external, contactless readers. These are referred to as contactless because they use radio-frequency identification (RFID) for making secure payments. One common setup for this uses a small, box-shaped device not much larger than say an external portable hard drive. It is typically customer-facing and supports both EMV (or chip and pin) and NFC (or near-field communication) payment such as Apple Pay.

The need for more heavy duty mPOS systems in high-volume industries. Those in the food and beverage industry have been slow to adopt mobile point-of-sale (mPOS) systems because, until now, most readers weren’t built to handle rapid card swipes and a high-volume of transactions. Now thanks to readers like the ID TECH SecureMag, which offers an extended swipe path, busy restaurants and bars can count on more secure, reliable card swipes.

With these trends in mind, we created a crop of new modern hardware solutions to support small to medium sized merchants as the impending, mandatory shift nears.

WindFall Stand: Square Reader for Chip Cards

WindFall Stand: Square Reader for Chip Cards point of sale
Square has made it easy to accept chip cards – Heckler Design has made it beautiful. Part of the Works With Square program, these special WindFall Stands feature an extended swipe path and chip card dock. Stands available for iPad, iPad Air, and iPad mini.
$129 for iPad version. Supports iPad 2, 3, 4, and 1st generation iPad Air.

      • $99 for iPad mini version. Supports iPad mini 1, 2, and 3.
      • Compatible with WindFall Cash Drawer
      • Available in four great colors
      • Ships in January

Be the first to learn about the availability of the WindFall Stand for Square Reader Chip Cards.

WindFall Cradle

Heckler Design WindFall Cradle for EMV and Apple Pay
Support Chip & Pin and Apple Pay terminals beautifully with WindFall Cradle. This kit includes everything you need for both secure and removeable terminal installations. Also available within specially priced WindFall Stand & Cradle bundles.

      • $39
      • $149 WindFall Stand & Cradle bundle
      • Compatible with Ingenico iCMP, Miura Shuttle, and Datecs BluePad-50
      • Available in six great colors
      • Ships in January

Be the first to learn about the availability of the WindFall Cradle.

WindFall Stand Tall for iDynamo 5

WindFall Stand Tall for iDynamo 5
Standing three inches taller than our traditional WindFall Stand, this attractive new stand is designed for busy merchants. Features a full length swipe path for reliable swipes, secure mounting for Magtek iDynamo 5, power cord routing and security, and heavy-duty full steel construction.

      • $139
      • Compatible with iPad AIr and iPad Air 2 and WindFall Cash Drawer
      • Available in six great colors
      • Ships in January

Be the first to learn about the availability of the WindFall Stand Tall for iDynamo.

WindFall Stand for ID TECH SecureMag

WindFall Stand for ID TECH SecureMag
Busy restaurants and bars demand the most reliable, high-volume swiping experience. This WindFall Stand beautifully supports the ID TECH SecureMag – one of the most trusted MSR’s in the world.

  • $129 for iPad version (Supports iPad 2, 3, 4, and 1st generation iPad Air)
  • Compatible with WindFall Cash Drawer
  • Upgradable MSR bracket
  • Available now

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